Fancy Pants
The World’s Most Expensive Jeans - Forbes.com
Levi Strauss would be turning in his grave.That’s because the days of paying only $20 for a great pair of jeans are almost nonexistent. With details such as custom fitting and gem embellishments becoming more and more popular, denim makers are asking–and getting–prices never seen before.
But steeper prices–styles by popular brands such as Rock and Republic and 7 for All Mankind start around $150 a pair–aren’t affecting consumer demand. In fact, premium denim jeans (those that cost $60 or more) claim only a small share of the jeans market, but have experienced the fastest sales growth over the past several years. In 2005, the number of premium pairs sold doubled over the previous year, and in the first eight months of this year, they’ve risen 33%, according to a report put out by NPD, a market research firm.
Gives new meaning to wanting to get into someone’s pants.